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Streaming giant Netflix will use New York's historic Paris Theater, which was closed earlier this year, for special events and screenings of its films - the latest twist in the company's ongoing spat with the traditional film industry. The theater - the city's last single-screen movie house, located at 57th Street in the center of Manhattan, not far from Central Park and the Plaza Hotel - closed in late August after 71 years of business.
It reopened in early November, in what seemed like a one-time event - a limited theatrical run for Netflix's Oscar contender Marriage Story by New York director Noah Baumbach.
But it seems that Netflix had bigger plans.
"The iconic theater will be kept open and will become a home for special Netflix events, screenings and theatrical releases," the company said in a series of Twitter messages Monday.
Details of the deal were not disclosed, but industry site Deadline Hollywood said it was a 10-year lease agreement.
Netflix has been in a low-grade battle with traditional Hollywood for some time over Oscar eligibility requirements that films in dispute run in regular theaters for a certain period of time.
But several major theater chains have refused to deal with Netflix until it consents to the long run of its films - and a longer waiting period between the theatrical release of any film and its streaming debut.
Currently, the waiting period is generally agreed upon by the studio and the major series are 90 days.
This means that Netflix has so far relied on indie film houses for its release, but the leases of the Paris theater would seem to mark a new phase in its strategy.
For months, it has reportedly been in talks to buy the historic Egyptian Theater in Hollywood.
On Monday, Deadline Hollywood reported that Netflix had indeed acquired a majority stake in the Los Angeles venue, but Netflix has not yet confirmed the deal.
Paris opened in 1948 when screen legend Marlene Dittrich cut the ribbon.
It turned into one of the country's most notable art home theaters, often focused on films neglected by multiplexes.
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