YouTube Executive Says Indian Gaming Creators Arrive on Global Map

Unproven in the global online gaming community until a few years ago, India today is churning out the next generation of gaming makers on YouTube and is picking up momentum not only in English and Hindi but also in oral languages, a top official said. on Monday.

Games like PUBG have created a huge live streaming community in India which is the third-largest gaming market for the Google-owned video-sharing website, which has reported over 265 million monthly active users in the country.

"India is a top priority gaming market for us in the APAC region. We are excited to see a growing live-streaming community on YouTube from here and will extend all our support to help them gain ground further," Ines Cha, the head of the Creator Ecosystem and the gaming partnership, APAC, YouTube, told IANS.

"Indian gaming makers have been waiting for so long. They were very hungry to showcase their gaming skills to the world. Given their passion and engagement, we help them create more useful content in the field of education Will double up on our efforts to do. ", "Went on.

Every day more than 200 million gamers globally visit YouTube to watch gaming videos and streams. In 2018, they watched over 50 billion hours of gaming content on the platform.

In India, PUBG mobile videos are uploaded 15 times more often while "garina free fire" (mobile game) videos are fine uploaded more often in India than in the rest of the world.

"Gaming content in India was mostly in Hindi and English. We are now witnessing the rise of gaming content in other Indic languages ​​such as Marathi, Tamil, Bengali, Telugu, and Malayalam. Non-Hindi producers with less than 5,000 subscribers. 2018 Today six-figure subscriber numbers are hitting, ”Cha reported.

Livestreaming is an area of ​​development for creators, with the clock period increasing by 10 times in the last three years.

Among the most visited genres in India are Battle Royal, action-adventure and sandbox games such as PUBG Mobile, GTA5 and Minecraft.

In Chennai, the most popular game is "Garena Free Fire", while PUBG Mobile is very popular in Mumbai.

In 2017, there was only one channel in the gaming genre of more than one million subscribers - Carminati - which was also the first entertainment channel to comment on gameplay.

Over the past two years, there has been a shift from entertainment-led gaming content for YouTube to core gaming, including live streaming, e-sports, and tutorials.

Online gaming has increased in India in the last few years.

Some of the major creators include Dynamo Gaming with over 5.61 subscribers, CariSWIO with over 3.39 million subscribers and 2.97 million subscribers.

To promote Indian content creators, YouTube is set to close its "NextUp for Gamers" initiative in Chennai on 21 November.

Launched in India last year, the initiative offers creators an opportunity to mentor production and channel development experts in new production technologies to further enhance their content.

"The time is ripe to see the Indian gaming ecosystem and YouTube will ensure that it is right for gaming enthusiasts. The pace is all over the country and not limited to just a few cities," Cha said.