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What rules are implemented in youtube in 2020? |
What rules are implemented in youtube in 2020?
- Is A YouTube COPPAcalypse Coming? FTC Rules Could Start Demonetizing Creators In 2020
- What You Need to Know About YouTube’s New COPPA Child-Directed Content Rules
- Change in policies is hardly surprising
- HOW CHANNEL OWNERS CAN DETERMINE IF THEIR CONTENT IS DIRECTED TO CHILDREN
Is A YouTube COPPAcalypse Coming? FTC Rules Could Start Demonetizing Creators In 2020
Be warned whether you have an army of nine-year-olds or not! Burial in a $ 170 million settlement between the FTC and YouTube - the world's largest video sharing site disputed due to violations of children's data privacy law COPPA - changes in platform and details on how ads on YouTube will proceed.
These changes will affect thousands of YouTube creators, who are completely unaware of the vast majority of their advertising revenue, may disappear in less than 10 weeks. But there is a brief window for creators to raise their voices in the FTC and influence how we all are affected. Here is a primer to get you up to speed.
What You Need to Know About YouTube’s New COPPA Child-Directed Content Rules
YouTube began treating content aimed at children differently from everything else uploaded to the world's largest video site.
The changes are to make YouTube a safe place for children. The big problem is that no one is sure what the true meaning of "child-directed content" is, and the producers and producers are concerned that they may be fined thousands of dollars or other depending on how the rules are interpreted. Maybe dismissed with impunity. Other observers have warned that the rules will have a chilling effect on YouTube content for tykes - and even videos intended for older audiences if they are not popular with children. Here's to explain the situation.
Change in policies is hardly surprising
The producers are not YouTube employees. There is no contract to YouTube or Google to cover a manufacturer's living expenses, resources, health care or any kind of salary.
As a producer, a person is free to YouTube. They are uploading their content to a free website - no server cost, hosting cost or advertising cost - for risk and distribution.
Google, the parent company of YouTube, subsidized server and bandwidth costs but is not responsible for engineers' costs, product development, and various other aspects.
Although YouTube is making it difficult for creators to break entry barriers, it is also giving them resources for free.
And, smaller creators - typically with 10,000 to 100,000 subscribers - actually run a loss for YouTube. The video platform calls them Bronze or Silver level creators. The company earns 90% from Gold and Diamond Creators, which have at least one million subscribers.
HOW CHANNEL OWNERS CAN DETERMINE IF THEIR CONTENT IS DIRECTED TO CHILDREN
Under COPPA, how do I know that my channel is "directed at children"? Since the FTC and the New York Attorney General announced their September 2019 settlement with YouTube for violations of the Children's Online Privacy Protection Act rule, we have occasionally heard that question from content owners of the channel. If you are a channel owner who shares content on user-generated platforms such as YouTube, read about the applicability of the COPPA rule for FTC employee guidance and how those covered by the rule can comply with its requirements Huh.
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