TIK TOK

TikTok is testing social commerce URLs in videos as well as the ability to add links to bios. The test is being conducted through some influencers in the US, and it could be its first step to help users (and brands) create monetized content on the app. Currently, the only way Tiktok influencers can make money is through brand deals, which are from the platform, but these readable advertising links will allow users (and brands) to earn from various means. Tiktok has become one of the fastest-growing social media platforms in the world, having been downloaded by over 120 million people, more than 1.3 billion times in the United States.

AdWeek reports that TikTok is now testing the ability to add links to bios and videos. This will enable viewers to click the link or 'bio' inside the video and be directed to purchase. This will help improve the products of the affected market and will open monetization opportunities for both Tiktok users and the company. As mentioned, the feature is currently being tested with some sub-influencers in the US, and there is no word on when this full-blown commercial rollout will appear. The report stated that a TikTok spokesperson had confirmed that it was testing the feature, noting that "we are always experimenting with new ways to improve the app experience for our users." "

To recall, competitor Instagram already allows users to add a link to their bios and provides the ipe swipe up feature to influencers. This new TicketLock feature that is being tested may be limited to the affected only. However, this is pure speculation and should be taken lightly. Marketer Fabian Byrne posted a video showing how the social commerce URL in the video works, with a short-form video shortcut where you would be redirected to the product shown by clicking inside the video, allowing users to buy. for. Whenever it launches, it will prove to be very useful and useful to influencers (and brands).